Blog Post #2 October 2, 2016<\/p>\n
Aerie has captured the eyes of their customers with their ‘real’ ad campaigns. The American Eagle branch, Aerie completely stopped the use of Photoshop over two years ago. Since then, their sales have increased and they have successfully re-established their brand. Before the remodel, they were not generating enough sales to compete against companies like Victoria\u2019s Secret but now the Aerie Real campaign has been able to generate profit and be successful in the lingerie industry. Aerie offers and advertises the opposite of Victoria\u2019s Secret. Instead of selling the \u201cultra-padded push-up bras here, nor the animal prints and lavish adornments of Victoria\u2019s Secret,”<\/a> Aerie offers \u201csweet, sporty, inexpensive bras, underwear, bikinis and pajamas\u201d<\/a> (Harrington, Cara.).<\/p>\n It has been two years since the launch of Aerie Real, and I still question their motives. Is it that they are leading the market through their body positivity campaigns or because of their strong marketing capabilities? There are many other affordable brands such as Joe Fresh, Forever 21 and H&M that sell similar products with similar missions, but what is it about Aerie? The question is if Aerie Real is leading the body positivity industry, or if they are doing the same as other affordable lingerie brands but with better marketing? Two years since its launch, Aerie has kept true to their promise in keeping their ads untouched. They have purposefully left tattoos and beauty marks to give Aerie a more tangible feeling. On the other hand, Victoria\u2019s Secret has seen backlash for their strict model restrictions and their blatant use of Photoshop. People are looking for products that are reliable and relatable. Aerie\u2019s mission is to constantly promote the hashtag #aeriereal on all social media platforms and encourage their customers to show their natural beauty. The concept of perfect has corrupted the minds of millennials. Aerie has offered a more comfortable and positive alternative to its major competition, Victoria\u2019s Secret. Whilst committing to the no Photoshop policy, Aerie\u2019s campaign has expanded the conversation on body positivity. Encouraging women of any size and shape to feel good about their bodies is always a good selling point.<\/p>\n This increase in revenue may encourage other brands to ditch photo shop and airbrushing if it means increasing their sales.<\/p>\n Word Count: 446<\/p>\n References:<\/p>\n “#AerieReal.” American Eagle Outfitters, www.ae.com\/featured-aeriereal\/aerie\/s-cms\/6890055? cm=sCA-cCAD.<\/p>\n Harrington, Cara. “Why Aerie’s ‘Body Positive’ Campaign Isn’t.” The Lingerie Addict, 10 June 2016, http:\/\/www.thelingerieaddict.com\/2015\/09\/why-aeries-body-positive-campaign-isnt.html.<\/p>\n Kolowich, Lindsay. “12 of the Best Marketing and Advertising Campaigns of All Time.” HubSpot, 25 June 2015, blog.hubspot.com\/blog\/tabid\/6307\/bid\/32763\/The-10-Greatest-Marketing-Campaigns-of-All-Time.aspx#sm.000000tsqjfhv7f03se1vd8k1z3r2.<\/p>\n Mayer, Erin. “Aerie’s No-Photoshop Policy Helped Boost Sales, So I Guess Airbrushing Doesn’t Help Businesses All That Much (Surprise, Surprise).” Bustle, www.bustle.com\/articles\/47711-aeries-no-photoshop-policy-helped-boost-sales-so-i-guess-airbrushing-doesnt-help-businesses-all-that-much. Accessed 2 Oct. 2016.<\/p>\n Mosbergen, Dominique. “Since Lingerie Brand Aerie Ditched Photoshopped Ads, Sales Have Surged.”The HuffingtonPost,www.huffingtonpost.com\/entry\/aeriephotoshopsalesgrowth2016_us_573d35d6e4b0646cbeec260c.<\/p>\n Schlossberg, Mallory. “An unlikely retailer is beating Victoria’s Secret.” Business Insider, www.businessinsider.com\/aerie-is-the-hottest-lingerie-company-2015-7.<\/p>\n “‘This Is Who We Are Now:’ Why Aerie Stopped Retouching The Models In Its Ads.” Co.Create, www.fastcocreate.com\/3025443\/this-is-who-we-are-now-why-aerie-stopped-retouching-the-models-in-its-ads.<\/p>\n Torgerson, Rachel. “Here\u2019s What Happened to American Eagle Aerie Sales After It Ditched Photoshop.”<\/p>\n Stylish by US, Us Weekly, www.usmagazine.com\/celebrity-style\/news\/how-american-eagle-aeries-no-photoshop-campaign-affected-sales-w207279. Accessed 25 Sept. 2016.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Blog Post #2 October 2, 2016 Aerie has captured the eyes of their customers with their ‘real’ ad campaigns. The American Eagle branch, Aerie completely stopped the use of Photoshop over two years ago. Since then, their sales have increased and they have successfully re-established their brand. 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\nAerie sells its products within American Eagle stores and on its e-commerce site. Sales went up an astounding 18% year-on-year <\/a>(Schlossberg, Mallory). Revenue for American Eagle went up 12% with a 17 cent increase<\/a> per share in comparison to 2015\u00a0(Schlossberg, Mallory). I believe that the Aerie Real campaign was a success. The company gained momentum, fans, followers and had consumers engaged in the future of the company. Aerie\u2019s voice and image have directly correlated with their increase in sales.<\/p>\n