While browsing Creative Criminal’s website, a site dedicated to posting about creative advertisements around the world, I came across this post. I had seen these ads a few years back when Science World collaborated with Rethink Canada. Like most kids growing up, I loved going to Science World but had lost interest in it over time. Nothing seemed new anymore. However, when these clever ads came out, they instantly grabbed my and many other people’s attention.
These ads were successful in that they piqued the interest of people and it was made accessible. They were placed in many different locations and the best part of the ads were that they offered no explanation, but rather a call to action. Even for those who are unable to visit the museum, their curiosity would likely to lead them to look up on these factoids internet, bringing them to the Science World site, where there is a running list of really cool and weird facts.
One of the more eye-catching ones included a billboard covered with two ounces of gold. Two security guards were hired to guard the billboard with $6000.
Here are some of the other ads that ran.
Effective marketing is all about getting your name to be one on people’s minds and Science World accomplished that with their clever ads.