One way to learn about digital marketing is to look at success stories from other companies analyzing their strategies. A well founded company website and optimal use of social network platforms, including blogs, are most vital elements of successful digital marketing. Dunkin’ Donuts, an American global doughnut company and coffeehouse chain, has strengthen its bond with customers through active involvement in online communities. It has attracted more “fans” by providing various contents and holding interesting online campaigns that went viral.

Dunkin’ Donuts Official Website

Dunkin’ Donuts in Facebook
Over 12.6million people around the world like its Facebook page. The Facebook page is not only used to upload pictures of its products but also to build close relationship with customers. For example, it launched a Facebook application that allows users to share their experience of when, where, why, and what they are having using the font of its logo. During the “What Are You Drinkin'” campaign, one customer, among the applicants who shared their images through the application, was given a gift card worth of $100 everyday. This campaign was especially brilliant because 1)it allowed more people to be exposed to their products via their online social networking platforms and 2)increased consumption by giving out gift cards to the winners of the campaign.

The Official Facebook Page of Dunkin’ Donuts

This campaign was successful because Dunkin’ Donuts made this campaign dead simple – just uploading a picture with a sentence via a mobile application – and yet, provided incentive for customers to be engaged with prize. Wouldn’t you upload a picture of your drink with a sentence long description for a chance to win a $100 worth gift card?