One great point from last post was that a good digital marketing campaign usually result in great return on investment(ROI). In most cases, base cost required to launch interesting marketing campaigns online is near nothing compared to the amount of potential exposure in online communities. In addition, digital marketing campaigns naturally invite its customers to represent the company in advertising their products. Here are some of equally brilliant use of online communities by Dunkin’ Donuts.

Dunkin’ Donuts in Other SNS Platforms

The Offical Twitter of Dunkin’ Donuts

Dunkin’ Donuts has around 810,000 followers on their official Twitter account. The social marketers response flexibly to tweets about them communicating in friendly tone. It also promotes seasonal marketing campaigns during holidays. For example, During Mother’s day, Dunkin’ Donuts launched a social campaign called, “Mom’s Heart Donut”, and collected reasons for loving mother awarding contest winners with gift cards.

The Offical Printerest of Dunkin’ Donuts

Furthermore, Dunkin’ Donuts also manages its official pages on Google+, Youtube, Printerest, and Instagram targeting customers in diverse platforms. It seems to know very well about characteristics and main segment of users of each social network platform. One usual mistake many companies make in their social marketing is that they try to fill their online space up with pictures of their products. However, Dunkin’ Donuts balance its focus between advertising its products and broader contents to courage customer participation and communication online.

The Offical Instagram of Dunkin’ Donuts

In the end, the success of Dunkin’ Donuts in digital marketing mainly comes from standing on consumers’ view when launching a campaign as well as consistently monitoring and analyzing its online activities.