Chinese businesses are going online, trying to enhance their productivity. According to the author. China now has the most smartphone users in the world, so my analysis shows that, businesses should not be satisfied by only, going online, they should also go mobile. With the rapid growth of smartphone and tablet users, Internet is no longer only accessible on computers, consumers are spending more time with their smart devices, going mobile will provide more chance for consumers to know your business,to  get access to you and to send you feedback after they used your products and services. 

Company with a informative website or mobile app will have a great advantage over its rivals who has a formalism website, because they help you capture your potential consumers’ spare moments, for example the two minutes’ time when they wait for a bus. Consumers can also receive more information about the products and services from the website and they can also receive some helpful self-service.

What’s more, going online or going mobile cut companies’ cost of hiring too many telephone operators, a server can deal with hundreds of customers at a same time, never make mistakes and requires no salary.

source: http://www.economist.com/news/business/21608639-chinese-business-has-been-slow-embrace-internet-it-does-productivity-should?fsrc=email_to_a_friend