China should give a warm welcome to more companies like Volcafe to invest in Yunnan and other parts of the countries. Although some parts of the country have already become very modernized, the rural area on border is still undeveloped, valuable resources have not been used effectively.

Food companies like Volcafe can provide financial aid and technology support to farmers, as a result, the companies can receive better quality raw materials at a more acceptable and competitive price, farmers’ income will greatly rise , they will be able to invest more to enhance their production and therefore get rid of poverty. This is a great example of CSR of business.

In addition, my analysis shows that the next great opportunity for business in China is the farmland. After the 20 years’ rapid development, China has built a comprehensive manufacturing industry, people’s income has greatly increased. Manufacturing will not be as profitable as before in China. While on the other hand, people’s demand for better life standard, to be more specific, their demand for high quality food will rise, therefore firms should invest their money into the farmland, work closely with farmers. Together they can create a profitable new agriculture.

Source: http://www.ft.com/intl/cms/s/0/90156bac-5e8f-11e4-b81d-00144feabdc0.html#axzz3Id7Gr1TK