The last sentence of Tim’s post clarifies his opinion, ‘Swiss watch is indeed a classic watch brand, but nowadays, it is practical utility that counts.’ I partly agree with his idea. Admittedly, apple watch has more utilities than classical Swiss Watches,  it can function as a mini smartphone on your wrist while Swiss Watches only keep time. However, my analysis shows that swiss watch will never be replaced, for the reason that swiss watches are greatly differentiated from other rival products, including those Japanese watches that has almost the same appearance with them. Swiss watches not only represents the owners’ status, it also indicates the owners’ attitudes. By wearing Swiss watches, people try to show their respect to traditional hand-make production. On the contrary, apple watch represents geek spirit of enthusiasm to new technology.

According to apple’s keynote, the price of apple watch starts at $349 (Apple, 2014), which is way cheaper than swiss watches that cost thousands dollars, such a gap between price clearly place apple watch and swiss watches at two different customer segments, therefore I hold the idea that apple watch will bring very small affect on the sale of traditional swiss watches.

Source: https://blogs.ubc.ca/timdu/2014/09/28/apple-watch-vs-swiss-watch/

Bibliography

Apple Inc. September 2014 Special Event 09 09 2014. 09 11 2014

http://www.apple.com/live/2014-sept-event/