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Life

Self Commitment can save our Earth

Although we are taught from a very young age not to break rules but to follow them, as we grow older we tend to realize rules can be bent and use this to our advantage. Sometimes the decisions we have to make along the way become unethical and our judgment becomes clouded even with rules to guide our way to righteousness. Our own government in alliance with the UK has been considering breaking the rules in regards to the Kyoto Protocol. The Kyoto Protocol requires Canada to reduce greenhouse emissions by an average of 6% compared to the 1990 levels. However, not only have we not been reaching this target point, we have actually been increasing greenhouse emissions by 34% since 2009. On top of everything, the latest issue within the last few days has been revolving around UK helping Canada exploit the vast oil sand pits located in Calgary. This vast tar sands is the second largest carbon reserve following the carbon reserve in Saudi Arabia. The issue with extracting oil from this area is that the energy needed exceeds conventional oil drilling and contributes to far more greenhouse emissions. Other factors involved with this project include deforestation and air and water pollution, both of which contribute to higher greenhouse emissions. By going through with this environmentally unethical decision, Canada will be contributing to climate change and jeopardizing the future of our planet.

The behavior exhibited by Canada is not a favorable one by environmentalists around the world. However, it does provide Canada with power by having such a scarce resource. By having the second largest reserve for carbon, the oil sand pits can open doors for Canada in many other ways that can help improve its economy. I believe Canada has somewhat abused the power it has gained through the scarce resource in the sense that by going through with the project, the benefits will mostly go towards Canada’s own personal interest while neglecting the interest of the world as a whole. Although there are cons to pursuing this project and it seems in all ways environmentally unethical, there are pros to it as well. The obvious being an increase in fuel and energy resources which will help lower prices for gas. Thus, the behavior cannot be said to be completely immoral as there are positive outcomes to this project as well.

I believe in the end, the project will have short term successes followed by long term failures. In the short run, countries will enjoy the luxury of having lower gas prices and the ability to use their vehicles more with less concern about how it affects the individual financially. Whereas in the long term, our environment will suffer and slowly die off around us.

A bottom up approach may be the solution we need to deal with environmental factors such as greenhouse emissions that are affecting the world. We cannot simply just throw out rules and regulations like the Kyoto Protocol and hope countries like our
own will follow them because that will likely not be the case without any bases of power. The bottom up approach involves countries simply volunteering to set goals and objectives for the future to decrease greenhouse emissions on their own without any binding rules or regulations attached. This way, the countries will be leading by example and according to Cialdini’s influence principle on social proof; other countries will make their decisions based on what the voluntary countries have been doing since we all tend to follow the trend. As well, by volunteering to set such goals, each country will be making a commitment and based on the influence principle of consistency, they will want to stay consistent with their actions no matter what. I believe the difference between this voluntary method of reducing greenhouse gases and the Kyoto Protocol is that the power is given to each country to step up and make a difference, placing the power in each country’s own hands. The Kyoto Protocol is more of an authoritarian approach where countries are insisted on following the provided set of protocols.

Thus, we can set rules or protocols all we want to try and improve the world we live in, but to truly make a difference in this world and influence countries to make the right ethical choices, we have to place the power in their hands and have them
voluntarily commit to the cause on their own. In doing so, each country will learn to truly believe in the environmental cause and do everything in their power to keep our planet alive.



 

Categories
Life

Invasion of Privacy?

I recently read an article Apple introducing the “Apple patents anti-sexting application for mobiles” and it got me wondering if this posed as an invasion of privacy. There are two sides to thsi anti-sexting application. It’s good in the sense that parents are able to monitor their younger children the types of language they are receiving or sending out when they are using SMS.  This protects younger children from being exposed to inappropriate words, sayings, ideas and so on. The anti-sexting application also provides parents with a sense of safety, knowing that their child or children will not develope the wrong mindset and become badly influenced by their social crowd. On the other hand, I personally feel like this is a type of invasion of privacy. Sooner or later everyone in this world (all children) will be exposed in some way or another to inappropriate languages and ideas that exists in the world. I understand that it is still better to postpone this exposure for children but the app for mobile phones is not ideal. Not only is this an invasion of privacy, but it probably won’t be as affective as parents have hoped. Children can simply delete the app from their mobile devices and even if they don’t, there are millions of other ways nowadays to communicate that doesn’t involve sending out a SMS text. There are apps in the app world such as “Whatsapp, Kik Messenger, Ping chat” which all provide the same functions as SMS except that they all run through Wi Fi or 3G network, which means that the messages being sent through these apps cannot be monitored. The messages do not go through a system which can set a control on what is being sent. Therefore, despite concerned parents attempts to better control the environment their children are being exposed to everyday, there is no possible way to control what their children will be exposed to through their mobile devices.

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Life

Apple has definately fallen from the tree

I have been for about one year now an Apple Iphone user. I started out with the 3g and moved my way up to the 3gs. Now I have always been a fan of Apple products and always rooted for Apple whenever the topic of “which is better? Apple or Blackberry” came up. The last four months of my Apple experience have been horrendous and I am not happy to say this, but Apple in my perspective has fallen from the tree and rotted into the ground. I say this because for the in the last four months I have been through 3 different Iphone 3gs and 1 repair session. So that is a total of 5 official visits to the store and many minutes wasted on the phone on hold to try and book an appointment to meet a genius (what Apple calls their tech people). Let me break down to you the series of events that has lead me to write this blog:

  1. I received my 3gs in August and was very happy
  2. I used it for about 1 week and the LCD light wouldn’t turn on and the battery stopped charging (this was particularly awful because when the battery stopped charging was when I was in Kelowna – therefore, no access to an Apple store)
  3. I traded in my non lit not able to charge Iphone for a brand new one since I was still under warranty and was happy and off I went again
  4. A month later, sometime in September I noticed on the screen of my Iphone there were streaks but underneath as if the screen was coming off
  5. I went into Apple to have it checked out, and surely the screen glue was coming off and they had to replace the screen for me
  6. I went off once again with my Iphone which now had a new screen and no more streaks underneath the screen
  7. Two months later, the sound on my Iphone died. Whenever someone called I couldn’t hear what the person was saying because the sound was so faint but they could hear me perfectly.
  8. I once again took my phone in and the geniuses tried to fix it but nothing worked so they gave me another Iphone since I was still under warranty
  9. Exactly two days later, I woke up on this particularly nice Sunday (today to be exact) and I decided to check my mail. As I was browsing through my mail my Iphone all of a sudden decided to automatically shut down and freeze on me.
  10. At this point, I am very angry and frustrated and try and restore my phone by myself to save my time of driving down the jam packed no.3 rd, fighting for a parking spot and into the ever so crowded Richmond Centre. But of course, the restoring did not work.
  11. Once again, I’m inside an Apple store, huge clutters of people with their beady eyes in an awe state eyeing all the Apple products on display as if it were the greatest inventions ever created on Earth.
  12. Fortunately the guy that helped me this time happened to help me two days ago and the moment he saw my phone he knew right away it was a software problem.

Now I could say I am just very unlucky with Iphones but seriously 3 phones and 1 repair in 4 months? That is a little drastic don’t you agree? Despite having products that prove to be extremely unreliable and easily malfunctioned, I do have one good thing to say about Apple – Their customer service inside the store is excellent (or maybe they just really wanted to reduce traffic within the store so they performed at an exceptionally fast and efficient pace).

As can be seen, I am not impressed with Apple products at the moment and I am deeply upset and because I am now an unhappy customer I will not remain loyal to the brand and definitely not be an advocate for the brand. I think I will switch to a Blackberry soon but definitely no more Apple products for me!

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Life

Cheap Tricks

As I went grocery shopping today with my mom we realized how foolish people are for falling for tricks merchants use. We were at the fruit aisle and my mom saw a sign that said “Today Only! 20% off” for pears and the original price listed under  the sale sign read “2 for $2.50″. At first I advised my mom to get it, since the sale seemed extremely generous but after my mom pointed out something to me, I retracted my statement. She told me that two days ago when she came to the same shop, same aisle the pears were priced as follows…..”1.00 each”. I felt like such a fool! The merchants made it seem like they were giving customers a great deal when in reality the prices stayed exactly the same!! I was so shocked and amazed at the same time. It made me wonder if anything I’ve bought on sale had actually ever been in reality  a “saving.” It’s so brilliant for the merchants to do what they did, because I completely fell for it as a consumer. After this experience, I’m going to be more careful next time I make a purchase that’s for sure!!

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Uncategorized

Insight from a Minecrafter’s mind

So I recently interviewed a guy friend who is constantly gaming on his laptop to this particular game called Minecraft. I wanted to understand how this computer game marketed itself in such a effective way that it could get its players to be on it pretty much whenever they had free time. Here were some of my questions to him:

Q: How did you hear about Minecraft?

A: “I first heard about Minecraft through a internet gaming site that I constantly view on a daily basis, this game began to climb the charts in the PC section of this site and my curiousity got the best of me as  I researched this game.”

Q: How long do you ususally spend on this game on a daily basis?

A: “It varies because there is just too much to do in this game. The genre of this game is a ‘sandbox’ game, which means there are no limits to what you can do and it feels like you can do anything you want. Therefore, I can play up to 8 hours depending on the situation.”

Q: What do you find the most captivating about this game?What draws you to it?

A: “It’s charm because it doesn’t follow the same graphical eye candy that current games possess. It sticks to mediocre graphics and the game play itself keeps people entertained.”

Q: What do you do specifically in this game? How is it played?

A: “When you first start this game you will have to create a new world and when you start this new world the game will generate randomized terrain and geography which will span out to an estimated 8 times the size of the Earth. So, there is no limits to the map itself, you could technically be walking forever and the scenery will be forever changing. You then spawn in a random part of this world with nothing but your bare hands so at this point in time you must gather essential supplies in order for you to create tools to survive. You must do this quickly because when the sun goes down, during the night, creatures will appear and attack you. In order for you to prevent them from attacking you, you must build a shelter. This is where the meat of the game is because there are no limits to what you create or how you create it. You can make a tiny little shack made out of wood to a humungous floating mansion created out of glass. So to wrap it up, the purpose of this game is to survive and be creative with what you can create.”

Q: Have you been marketing to your fellow peers about this game?

A: “Yes, I have been telling co-workers and friends to try this game out because I enjoyed it so much I wanted others to enjoy it as well and I also wanted to play with them online.”

Q: How much longer do you think this game will keep your interest?

A: “For a very long time because these type of games last a long time because a person’s creativity is forever thriving so once a person has run out of creative ideas of building houses and objects then the game will get stale.”

Q: Who do you think the designers of this game was trying to target?

A: “This game is pretty much like lego for adults.”

Q: On a scale of 1-10 how much do you enjoy playing this particular game as opposed to all the games you’ve played in the past?

A: “9”

This game is not yet released fully to the public at the moment and is still in the process of improving. However, from the looks of it, it seems to be drawing a lot of positive attention that is helping it’s marketing scheme. People are trying it out, becoming regular players in the game world, becoming loyal, dedicated and addicted and becoming advocates and spreading positive word of mouth about the game. I feel like the reason why this game had such a positive reaction from its gamers is because it actually has a powerful yet basic foundation and purpose; to survive. However, aside from the purpose of the game, it also requires more than just basic skills of moving the mouse around and clicking a few buttons on the keypad, it thrives on creativity. The more creative and innovative the player, the more power and freedom they feel they possess. This may be the main aspect as to why this game has been so successful. It makes people feel empowered and able to do anything they desire, to use their minds and build a world that they’ve longed for.

It is just surprising because this game doesn’t have any advertisements publicly just yet and yet people are already learning it’s name before the marketing even happens. It just shows, a great product can truly sell itself.

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Harder than you think

So for those of you out there that don’t know. I am VP Creatives and Logistics in the Pacific Northwest Economic Conference 2011. The conference was just introduced last year for the very first time and this is now its second year. I know in marketing class we find the material rather simple to apply; just follow the steps of the marketing plan but in fact it’s not as easy as it sounds. There are so many aspects to cover and consider and it makes me wonder how marketers do their job so well! They have to think up of what type of image they’re trying to promote, who they are trying to target, how they can attract their target group, and etc. The marketing process is far more complex than I have imagined and it is indeed a hard task! I think the biggest problem I have encountered the past few months was coming up along with the marketing team an attractive way to draw people to our conference while not swaying away from our image and vision. It is insanely hard to grab people’s attention and to differentiate our booth from all the other booths that are set up on in the CA Hall. It definitely takes a lot of time and effort. It amazes me at how successful brands like Nike, Lululemon, Dove and so many other brands were at getting their image out there in the world and attracting their wanted target market while staying true to their image.

At the end of my blog I’m actually going to market PNEC to those of you that visit my blog.

PNEC stands for Pacific Northwest Economic Conference and this year the conference is held on February 4th and 5th at the Hyatt Regency Hotel. The theme for our conference this year is “finding new business opportunities,” which is very informative for those out there that would like to learn more about what the Pacific Northwest has to offer.  Our keynote guest for Friday night will be Yoram Bouman followed by a buffet style dinner and a networking event with professionals from various companies in attendance. Saturday is a fun filled day of workshops outlining Sustainability, Natural Resources, Technology, Asian Pacific, Venture Capital and Real Estate. As well, we will be having two more guest keynote speakers come in; Egils Milberg being one of them. The conference is definately a great opportunity to learn and explore and if you are interested in attending, feel free to check out our website and subscribe to our mailing list to get updates on regarding the conference!

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Life Uncategorized

Cleaning up on Clean your balls

 

So I recently read my friend’s blog on an AXE commercial he saw. I found the commercial really entertaining when I first encountered the shorter version on television. However, the original version is way too long. I have to say my friend Graeme Lee is quite right when he says the commercial loses its value and becomes a bore after awhile. It just dragged on and on about how AXE can clean all types of balls and what initially started out as a funny advertisement turned into a clip I just couldn’t bear to watch any longer. They overused the “dirty balls” concept way to much in this video and as quoted by Mark Twain “too much of anything is bad…” AXE has failed to target its consumers and the excess focus on sexual puns may make current consumers of AXE feel uncomfortable being affiliated with the product.

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Life

Annoyance of Pop Ups

 

Have you ever tried to access a website and inconveniently a pop up ad stops you in your path? Isn’t it extremely annoying? I know it’s not a big deal because they can all be easily exited with a simple click of a button but when you have to go through this on a regular basis it becomes annoying and frustrating. Clearly these ads are meant to catch one’s attention but it’s not necessarily a good impression they give to their audience. Even if the advertisement can relate to the consumer, he or she may still choose not to click on the ad because the consumers’ temporal state has already been affected. From personal experience, my attitude has always been a negative one and this can give the company a bad image. I really wish that these companies would stop advertising and marketing through pop up ads as they are very ineffective and extremely aggravating. It is true that these companies are being remembered and are leaving impressions with their customers but it is not necessarily a good one.

Repositioning

This blog is just a thought and questions that I have wondered about lately.

So we are know that companies and firms try and select a segment in the market to target and position their products into the consumer’s mind. Now my question is, if the positioning is successful but the company now wants to reposition itself to expand and reach out to another market by differentiation, how can they accomplish this? There are many products in our lives we associate with certain images. The famous McDonald’s yellow M stands for fatty inexpensive fast food in some consumers (like myself) mind. In 2010, everyone is little bit more health conscious and of course McDonalds is trying to expand and reach out to the consumers that are more health conscious. Even with the introduction of new healthy products such as salads, sandwiches and etc, it is still hard for McDonalds to sway away from their fatty high calorie food image. I understand they are offering new choices but as a consumer I still view and consider McDonalds as “junk food” and extremely unhealthy. What more can the company offer or how extreme are they willing to go to reposition themselves in consumers minds?

     

Another example would be schools. In Richmond, we have a local college everyone knows as Kwantlen. The college is now an established university (Kwantlen Polytechnic University). So why is it that people still don’t consider it as a real university or take it as seriously as Simon Fraser University or University of British Columbia? My question is, how can Kwantlen change its image or reposition itself in an effective manner to reach out to their new expanded target market? Most students still prefer other universities over Kwantlen but the university is just as capable of providing the academics to its students as any other university. How can we change student’s bias towards universities?

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Life

Relationship is Core

Definition of Core

[kawr, kohr] Show IPA noun, verb, cored, cor·ing.

–noun
1.  the central, innermost, or most essential part of anything.
A recent blog that I came across discussed Zappo’s core values and how they were able to build a successful multi million business by delivering happiness. For those of you unfamiliar with Zappo’s, it is essentially an online service that provides customers with their desired pair(s) of shoe(s). I personally think as an online website Zappo’s and other companies out there are at a disvantage because they are unable to reach out and create that interaction and build a relationship with their customers. This creates a slight disadvantage for online websites because they are unable to retain a bond or create loyal customers. Zappo’s however, identified this as a weakness the company must approach and tackle. They changed their culture to focus on making employees, vendors and customers happy. A commentor on the blog even mentioned how astonished they were when they saw a TV spot on Zappos and how a customer service representative spent 20 minutes discussing issues that did not regard shoes at all. It is so smart of Zappos to dig deep and and spend the extra few minutes with a client to better understand them. This way, not only are their customer representatives able to provide customers with fitting product, they are also generating and building on a relationship.

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