This is my blog about marketing!

In the last few years GM has completely overhauled their company in a new direction. After the 2008 recession many people questioned GM’s ability to come back, they shut down a lot of their companies, and looked like they were going to continue to fall and lose market share to various Japanese automakers. One of the main reasons people were leaving GM vehicles was because of their unreliability, lack of features, and most importantly horrible gas mileage. During the 1980’s and 1990’s gas mileage was never a concern but with the rising crude oil prices in the 2000’s this was now the most important factor for many people when looking at a new car.

Lately, GM has been making very large strides to change their company’s direction to appeal to their target market and produce some of the most reliable and fuel efficient cars in the world. The new 2011 line up of Chevrolets is stunning and you can tell are a part of the new refined age of GM. My favourite Chevrolet car is still the Corvette but the two that stand out to me the most are the brand new Chevrolet Volt and Cruze. Both these cars, to me, show how GM is trying to re-position their brand.

The Chevy Cruze ECO is affordably priced, offers a ton of new features, and most importantly gives 42 highway MPG, which if you don’t know is amazing! The Volt is an electric car that runs both on electricity and gasoline, when needed. You simply plug the car in at the end of the day and let it recharge for tomorrow.

I think the steps GM is taking are already working, I see a ton of midsize GM cars again and people are seriously considering them when purchasing new vehicles.

Here are two TV commercials for both the Chevy Volt and Cruze that make a point of their great gas mileage:

https://www.youtube.com/watch?v=f_Ee_XdRZyE&feature=youtu.be

https://www.youtube.com/watch?v=6UAQaTuftM8&feature=youtu.be