This is my blog about marketing!

In Arman’s blog post (https://blogs.ubc.ca/arman/2011/09/22/mcdonalds-new-marketing-strategy/) about McDonalds he talked a lot about the way the company was trying to change its image to a healthier one both to keep existing customers but to new gain ones as well. Recently, while reading in the textbook I saw a chart that showed McDonalds ranks number six in terms of brand equity of all companies in the world. So, it makes sense that McDonalds would want to start to offer more healthy alternatives because of the growing number of health conscious people to protect and keep their brand relevant to potential consumers.

It does not surprise me that McDonalds ranks in the top ten on this list because they are everywhere and their restaurants always seem to be busy. The McDonalds brand itself has become so powerful and influential that its value may just be greater than all the tangible assets of the company. McDonalds often puts on very large marketing campaigns and they sponsor various events, such as the Olympics, not only because they want people to come to their restaurants but to keep people aware of their brand in general.

McDonalds has positioned itself on more than just the benefits of going there but also on their benefits and beliefs and values. The benefit of going to a McDonalds restaurant is that you can get your food very fast and be on your way in minutes. Recent TV commercials I have seen from McDonalds have been more than just about the food but about connections between people. McDonalds knows that in order to position their brand effectively in target customer’s minds they have to posit ion themselves on more than just the benefit of going to them but the fact that connections with special people in customer’s lives can be made at their restaurants and families can spend time together. Overall, I see the McDonalds company being very successful for a long time to come because they have put so much and continue to put so much effort into their brand.