(Picture from http://www.timescolonist.com/news/local/wild-west-of-groundwater-billion-dollar-nestlé-extracting-b-c-s-drinking-water-for-free-1.587568)

According to the article “‘Wild West’ of groundwater: Billion-dollar Nestlé extracting B.C.’s drinking water for free”, Nestle has been criticized for using 265 million litres of fresh water every year from Fraser Valley for free without doing any report. Consumers were complaining about how much they had to pay for Nestle’s water even though they were only a few kilometres away from the Fraser Valley’s well. However, those costumers don’t know that what Nestle did was completely following one of the business ethic, to be FAIR to all the customers. It doesn’t matter how close the purchasers are, they are going to pay the same amount of money as other customers as long as they purchase the same Nestle’s brand of drink. Moreover, Nestle revealed a positive attitude towards creating fair regulations with the local government together. John Challinor, as the “Waters Canada’s director of corporate affairs”, said that Nestle is willing to pay for the amount of groundwater they use as long as the price is fair. This announcement shows to their customers and shareholders that Nestle is a supportive and pursuing fairness company which could be trusted and may also brings Nestle good reputations potentially.

Resource Website:
http://www.timescolonist.com/news/local/wild-west-of-groundwater-billion-dollar-nestlé-extracting-b-c-s-drinking-water-for-free-1.587568