(Picture from http://www.ctvnews.ca/lifestyle/mcdonald-s-tim-hortons-emerge-as-favourite-restaurants-in-canada-study-1.2039062)
Tim Horton’s, as Denis Hancock of Brand Spark said, took the top spot in Best tasting coffee, best breakfast and best dessert was “not a surprise”. How can Tim win the top spot with no doubt? I deem the answer is because of their strategy.
Tim Horton’s has a clear and specific point of difference from other coffee shops, low cost. It runs in a focus strategy that provides low cost of products and focusing in a narrow market, making loyal Canadian coffee.
Good company always thinks forward. Tim understands that the strength of their business is mainly rely on “out front-line team members” that they have, and they knows their potential “pain”, or to say potential weakness, is the increasing in the time of waiting in line with the growth in numbers of their customers. Therefore, they start the plan of adding 5,000 more employees into their team in Albert before the weakness goes worse which can also improves their strength, the fast speed service, at the same time.
Reference:
http://www.qsrweb.com/news/tim-hortons-adding-5000-employees-revises-tattoo-policy/