What’s Google? The biggest search engine in the world? No, google isn’t just a search engine now.
First started selling the ultra-popular Android smart phone, then providing the hit low-cost calling service, Google voice. Now the search company is trying its hand at becoming a phone carrier.
Never afraid to push the envelope, Google been moving in that direction for years. Google increase its product lines to capture new or evolving markets, increase sales, and compete in new venues. Google noticed that the search engine industry is quite mature. If the company wanted to have a new breakthrough, it needed to start branching out to other services.
Google chose to launch into the technology field, which is not surprising at all. Because Google has already established a strong brand image to customer that Google is at the top of that field. Hence, people who are already familiar with Google will be willing to try the new products. Just like this comment on the site states : “well…I am not surprised at all cos Google can!” Let Google push boundariesto see what’s possible.
source: http://money.cnn.com/2010/12/30/technology/google_wireless_carrier/index.htm
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