Monthly Archives: January 2011

I know we all love shiny things (right?) and we tend to follow whatever seems to be the trend. Well, one of those shiny things is definitely mobile marketing. In fact, smartphones outsold desktops by over 7.9 million units in … Continue reading →

Shiny Object Syndrome (S.O.S.): the need for shiny accessories. Well, not exactly, but it’s a term used to describe the growing tendency of companies nowadays to brush into new (or shiny) technology without thinking about the objectives of the technology, … Continue reading →