Category Archives: Uncategorized

This isn’t a blog post to criticize the video posted above; rather, using this video, I would like to illustrate a point I have been wanting to address about a trend I have observed in the social media world nowadays. … Continue reading →

I found out about a new, interesting-looking iPhone app, Crowdbeacon, today and decided to blog about it because it is an app, although simple, based on a unique idea. It is a location-based communication platform that makes location-based services and … Continue reading →

We have all seen the significant impact that the current major players in social media such as Facebook and Twitter have had in the last few years: enhancing communication and interaction between people, shaping the way businesses market themselves, just … Continue reading →

Today, Groupon offered a deal where customers pay $10 to get $20 worth of food at Nando’s Flame-Grilled Chicken. This deal was a bit more complicated than usual because it consisted of more restrictions in its fine print, including: Limit … Continue reading →

Twitter is big, popular and a revolutionary piece in the social media world. Because of this, many businesses are trying to tap into this little gem to try and enhance their business. Is Twitter as healthy for your business as … Continue reading →

When I first found out about Groupon around one year ago, I was ecstatic. I am one of those people who love bargains and discounts, and are easily tempted by huge discounts such as those offered by Groupon. Needless to … Continue reading →

I came across an old article the other day: Find a “Tweet” Deal on Advertising Word of mouth advertising has been one of the most traditional ways of advertising and it has been proven effective for all these years. For … Continue reading →

One of the interesting topics touched on in my eMarketing class lectures was how businesses have either positively or negatively tried to have conversations with their customers online. Having worked in customer service in the banking industry before, I understand … Continue reading →

Groupon is the new addictive thing today. I am not sure about you, but I am one of those people who intentionally wait until midnight every day before I go to bed just to find out what the new daily … Continue reading →

I know we all love shiny things (right?) and we tend to follow whatever seems to be the trend. Well, one of those shiny things is definitely mobile marketing. In fact, smartphones outsold desktops by over 7.9 million units in … Continue reading →