Bayer propose extra protections for bees from pesticides

After a study developed by EPA (Environmental Protection Agency) showed that imidacloprid -a common pesticide- was very dangerous for honeybee populations, Bayer, the largest imidacloprid manufacturer, me changes. At first, the company has defended itself by arguing that the study was not accurate. However, Bayer has admitted that imidacloprid was damaging bees and its board managers have decided to take some extra actions in order to protect bees from pesticideshas made so

(For more information read the article: Bayer revises position to propose extra protection for bees from pesticide)

I think Bayer has adopted what every other company would have adopted in its situation: a defensive strategy based on the quote “We will save the world”. Bayer was feeling attacked, both by EPA (the institution showing how Bayer’s product was killing bees) and society. This is why I think they have decided to take some actions “in favour” of the bees, just to give a good image after having received some attacks.

What motivates them to take action on protecting honeybee populations is what I do not feel comfortable about, but in the end their decisions are actually helping them. But what happens when a company makes decision not in a proactive way, but in a responsive one? The answer is that they are not truly social and environmental responsible. They are just one step behind, responding to society demands instead of anticipating what consumers, activist, the government and every single stakeholder expect from them.