King.com, the company that created Candy Crush, announced that it will be going public and filing for an IPO last week. This sparked debate about whether the companies’ innovation plan will be lucrative in the long run.

Some have said that because King.com is solely depending on the success of its only game Candy Crush, its shares will most likely go into slumps when the popularity of the game comes to an end, just like the company of Farmville and Crocs. Those two companies focused on their one most successful product and failed to innovate and adapt to change in people’s interests. In contrast, Nike have always designed and produced new products as the older designs lost popularity, putting them at one of the most successful athletic company.

I agree with the analysts that if King.com only relies on Candy Crush, it will most likely have only short term success in the stock market. Although Candy Crush currently has millions of players on facebook, all games have life cycles. Having been a person who was once addicted to the game, I can say that people will get bored of it and move on to play something else. In order to adjust to this change, King.com should be more innovative and come up with new games that can replace Candy Crush in order to prevent failing stocks.

http://www.businessweek.com/articles/2013-10-01/candy-crush-ipo-needs-a-better-innovation-plan