Samsung announced in the third quarter that it will be operating at a roughly 9 billion dollar profit. This year’s sales have also increased since last year. However, its shares have declined due to the slowing of smartphone sales. While Samsung faces success, HTC lost 100 million$ in the third quarter, more than analysts expected.

With the launch of the S4 earlier this year and the note3 just last month, Samsung has been really innovative and constantly coming up with new phones and technology to keep itself in the smartphone industry. It is giving apple a good run for consumers in the market since people instantly upgrade once Samsung releases a new phone. The samsung note series also has points of difference that set them apart from other phones. It has a roughly 5 inch screen and an S pen, essentially making it similar to a tablet.

If HTC wants to have a competitive edge in the smartphone market, they need to have a feature that is more unique to them (point of difference). Previously, HTC acquired beats audio and HTC phones all have the beats audio system incorporated, but that didnt provide as big of an incentive for buyers. While its recent phone, the HTC One, has been selling well and rated as one of the best smartphones, it wasn’t enough to prevent HTC’s loss.

http://money.cnn.com/2013/10/04/technology/samsung-htc/index.html?hpt=hp_t3