I recently read Annie Luk’s blog post on iPods, and I completely agree with her. If Apple decides to get rid of the iPod, their house of brands will significantly diminish in brand power. As she mentioned, iPhones are often seen as unnecessary (and too similar to the iTouch), while the iPad doesn’t seem convenient or practical to me. If there were no more iPods, I certainly wouldn’t be able to see myself purchasing a large touch-screen pad to fulfill my occasional need of portable music.

With Apple’s brand roots built so strongly with iPods, why should they get rid of the most portable products in their arsenal? Despite iPod sales contributing 42% less to Apple’s total revenue now, than before the launch of iTouch and iPhones , it’s still clear that many consumers wouldn’t think twice when deciding between an iPod and a Zune. At the end of the day, it often isn’t about the functionality of the product, but rather the image behind the brand itself.

Check out the article behind her post here: Should Apple kill the iPod?

Photo: Courtesy of Apple Inc