Google is Taking Off!
Google acquired ITA Software earlier this year leading to the release “Google Flight (Search)”. The idea is to provide an innovative and convenient method of planning a trip whether it be for business or pleasure.
A sneak peak at what Flight Search has to offer and how it works:
The $700 million acquisition finalized over a nine month span. The deal was opposed by an alliance of companies including Microsoft, Kayak and Expedia. They feared the acquisition would be anti-competitive and adversely affect the travel industry”. They also suggested that this deal would put Google in the position to control prices, however Google’s blog rallied that there would be no “pay-to-rank” business.
I think Google’s new presence in the market puts competitor sites on their toes, sites like Bing (leading the market for travel search queries) may be feeling a little heat. But overall, was the ITA acquisition a smart move in Google’s pursuit to take over the internet? Can Google expand their database and polish up their new project to change the way we book flights? We’ll just have to wait and see.
blog post inspired by:
Could Google Acquisition of ITA Kill Online Travel Sales Industry
