For those of you who don’t know, Roll up the rim started today at Tim Hortons! This annual promotion (now in its 25th year) turns every customer who purchases a large enough drink into a participant in a contest where coffee drinkers roll up the rim of their cup to reveal a potential prize.
This years prizes are:
40 Toyota Matrix
100 Panasonic 3D TV Packages
1,000 Napoleon Barbecues
5,000 Raleigh Mountain Bikes
25,000 100$ Tim Cards
over 47 million Food Prizes
This promotion builds on the Tim Hortons brand, which already appeals to a more cash-concious consumer. The chance of winning so many great prizes raises the value of the cup of coffee and gets people excited about going to Tim Hortons. The roll up the rim website includes many interesting features, such as a map that shows where people are winning what each day. Now if only they could do something about those lines at ubc…