This week I went to Save on Foods (Surprizingly for the first time this year, though I live on campus) and was asked if I had a membership card. Looking at the $3 I could save by becoming a member on the spot, I decided it was worth it and was given a shiny new Save on More Rewards card with keytags as well.
It seemed like a good deal to me — give my contact information and some details about myself in exchange for cheaper groceries. The question I was thinking in my head was… why would save on foods want to do this? Now looking at this new card in my wallet, part of the reason why this is valuable for save on foods is because I am now more likely to go to Save On in the future (Brand Loyalty!).
Also, Save On foods can now associate my buying patterns with my postal code and make gather information about how to best identify me as a target market and offer the goods I am most likely to purchase. Though it didn’t really cost me anything except for time to fill out the form, actually I was giving Save on Foods a lot of valuable information!
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