{"id":74,"date":"2020-08-17T17:24:02","date_gmt":"2020-08-18T00:24:02","guid":{"rendered":"https:\/\/blogs.ubc.ca\/sydneystechnicalwriting\/?page_id=74"},"modified":"2020-08-18T23:26:03","modified_gmt":"2020-08-19T06:26:03","slug":"my-work","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/sydneystechnicalwriting\/my-work\/","title":{"rendered":"My Work"},"content":{"rendered":"
\n
\n
\n

Peer Review of Formal Report Draft<\/strong><\/p>\n

Peer Reviewer:<\/strong> Sydney Dunn<\/p>\n

Author:<\/strong> Meera Patel<\/p>\n

Date:<\/strong> August 17th 2020<\/p>\n

Document:<\/strong> Comparative Analysis of Consumer Engagement Techniques and their Feasibility with Add-On Selling Procedures at London Drugs (draft)<\/p>\n

Dear Meera,<\/p>\n

Thank you for sharing the draft of your formal report with me. It was a pleasure to read your preliminary ideas. The report is overall very well organized and should only continue to improve as you add content. Here are some comments and suggestions organized by section.<\/p>\n

Abstract<\/strong><\/p>\n

This section is currently not completed. The peer review will be updated when this section is updated.<\/p>\n

Introduction<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

The overall organization is clear and effective. Each subsection is clearly outlined and flows well. The use of headings and subheadings is very effective.<\/p>\n

Content:<\/strong><\/p>\n

The introduction effectively introduces the content of report and provides beneficial background information that supports the readers understanding.<\/p>\n

The examples used for \u201cTechniques of Add-on Selling\u201d are quite helpful in understanding both the technique and their relevance in London Drugs. However, the \u201cNon-profit\/Charity\u201d subheading would benefit from either a brief explanation of how this contributes to the company\u2019s bottom line or could be eliminated entirely. This is because it does not feel as connected to a selling technique as the others so clarifying could help the reader follow its value through the rest of the report.<\/p>\n

Language and Grammar:<\/strong><\/p>\n

The writing is concise and clear with an appropriate amount of detail to provide clarity for the reader without feeling text-heavy.\u00a0<\/span><\/p>\n

Methodology<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

Adding a brief introductory statement to the methodology will help it be easier to follow as you begin to list things. An introductory statement would also benefit the \u201cLimitations of Study\u201d section or even rewriting this section as a paragraph.<\/p>\n

Content:<\/strong><\/p>\n

The Addition of the \u201cLimitation of Study\u201d is an excellent idea and provides helpful context to the report. This section may be more effective as a paragraph rather than a list.\u00a0<\/span><\/p>\n

Language and Grammar:<\/strong><\/p>\n

The list currently maintains an unfinished quality and should be polished for the final copy regardless of which format is maintained for this section.<\/p>\n

Data Section<\/strong><\/p>\n

This section is currently not completed. The peer review will be updated when this section is updated.<\/p>\n

Conclusion<\/strong><\/p>\n

This section is currently not completed. The peer review will be updated when this section is updated.<\/p>\n

Appendix<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

The organization of the Appendix is very straightforward which makes it easy to follow.\u00a0<\/span><\/p>\n

Content:<\/strong>\u00a0<\/span><\/p>\n

Including the survey questions will likely appear more helpful when the data section is complete so the reader may refer to them for additional information.\u00a0<\/span><\/p>\n

Language and Grammar:<\/strong><\/p>\n

There are no obvious errors or concerns in this section.<\/p>\n

Glossary<\/strong><\/p>\n

This section is currently not completed. The peer review will be updated when this section is updated. However the inclusions of this section is helpful for the reader who may otherwise be unfamiliar with some of the terminology used in the report.<\/p>\n

References<\/strong><\/p>\n

This section is currently not completed. The peer review will be updated when this section is updated.<\/p>\n

 <\/p>\n

I hope that you find these comments helpful as you move forward with completing your report. Please do not hesitate to reach out should you have any questions.<\/p>\n

\n

Peer Review of Web Application Package<\/strong><\/p>\n

To:<\/strong> Matthew De Rose<\/p>\n

From:<\/strong> Sydney Dunn<\/p>\n

Date:<\/strong> August 15th 2020<\/p>\n

Subject:<\/strong> Peer Review of Web Application<\/p>\n

Dear Matthew,<\/p>\n

It was a pleasure to read through your Web Application Package. Your cover letter and resume are very strong and outline and impressive variety of experiences and skills. Please find below some minor suggestions for each section.<\/p>\n

Cover Letter<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

The letter is well organized. Leading with an introduction to why you are interested in the position and the company adds to the sincerity of the letter. The overall organization appropriately emphasizes your relevant experiences while highlighting additional skills developed elsewhere.<\/p>\n

Missing from the letter is a header or sender\u2019s address with your name and information. You may wish to consider adding one that matches the attached resume for visual consistency.<\/p>\n

Content:<\/strong><\/p>\n

The content of the letter appropriately adds detail to professional experiences outlined on the resume while being catered to the skills outlined in the job posting.\u00a0<\/span><\/p>\n

The emphasis is rightfully on your most relevant experiences while also highlighting skills developed in previous (and otherwise seemingly unrelated) experiences.\u00a0<\/span><\/p>\n

Adding some context to the change in career\/field of study may help the reader follow how these experiences connect and why you are applying for this particular position.<\/p>\n

Language and Grammar:<\/strong><\/p>\n

Overall the letter reads very smoothly and there are no apparent errors.<\/p>\n

In the second paragraph, the lists of programming languages could be minimized for smoother reading. As they appear later in the resume under each relevant experience they will still be seen by the reader. Alternately, they could be summarized later in the paragraph.<\/p>\n

Resume<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

The overall organization of the resume is clear and easy to follow.<\/p>\n

Taking advantage of the two page maximum by adding more spacing may help the text feel less dense and easier to read.<\/p>\n

Content:<\/strong><\/p>\n

The experiences and skills outlined by the resume connect well to the skills and requirements outlined in the job posting.\u00a0<\/span><\/p>\n

Adding some additional information under the education section may help provide additional context to your shift in studies.<\/p>\n

Language and Grammar:<\/strong><\/p>\n

The resume is well edited with no visible errors. All sentences and descriptions read smoothly.\u00a0<\/span><\/p>\n

Reference Requests<\/strong><\/p>\n

Organization:<\/strong><\/p>\n

Each letter is well organized and follows the outlined format.\u00a0<\/span><\/p>\n

Content:<\/strong><\/p>\n

Each letter appropriately outlines why you are requesting the reference while maintaining the \u201cyou-attitude\u201d for the individual recipient.<\/p>\n

Language and Grammar:<\/strong><\/p>\n

Overall the letters read smoothly and there are no glaring errors.\u00a0<\/span><\/p>\n

The spacing between the second and third paragraphs in the second letter is slightly off likely due to being copied and pasted from the previous letter. Checking details like this before submitting the final copy will be important.\u00a0<\/span><\/p>\n

Conclusion<\/strong><\/p>\n

This application package is well catered to the selected job posting. My general suggestions include:<\/p>\n

-paying attention to spacing on the resume and between paragraphs of the letters to maintain and smooth reading experience<\/p>\n

-minor content adjustments to minimize choppiness of the cover letter<\/p>\n

If you have any questions about any of my comments please do not hesitate to reach out.<\/p>\n<\/div>\n

<\/div>\n
\n

Response<\/strong><\/p>\n

Earth\u2019s Own Food Company Inc.<\/p>\n

P.O. Box 3018<\/p>\n

Vancouver BC, V6B 3X5<\/p>\n

 <\/p>\n

July 27th, 2020<\/p>\n

 <\/p>\n

Great Dane Coffee<\/p>\n

6011 Walter Gage Road<\/p>\n

Vancouver, BC, V6T 0B4<\/p>\n

 <\/p>\n

Attn: Response to Order Mistake<\/p>\n

Dear Sydney Dunn,<\/p>\n

Thank you for reaching out regarding the error in Great Dane Coffee\u2019s most recent order from Earth\u2019s Own. Please accept our apologies for any impact this may have had on your business. We understand the product you received was not up to the standard you have come to expect from us.<\/p>\n

As Great Dane Coffee has already opened the box and used some of the product we are unable to exchange the product at the time of your next order. Instead we are able to offer a refund on that particular order and have made a note in your customer file to help ensure Great Dane Coffee always receives the barista version of our oat milk.\u00a0<\/span><\/p>\n

In future, should you ever have a concern about your oder please do not hesitate to call us at 000-000-0000 so that we may address it as efficiently as possible. It has been a pleasure to supply your coffee shop and have our product featured in your beverages.\u00a0<\/span><\/p>\n

Sincerely,<\/p>\n

 <\/p>\n

Fictional Name<\/p>\n

Earth\u2019s Own Company Inc.<\/p>\n<\/div>\n

<\/div>\n
\n

Complaint Letter<\/strong><\/p>\n

Great Dane Coffee<\/p>\n

6011 Walter Gage Road<\/p>\n

Vancouver, BC, V6T 0B4<\/p>\n

 <\/p>\n

July 27th, 2020<\/p>\n

 <\/p>\n

Earth\u2019s Own Food Company Inc.<\/p>\n

P.O. Box 3018<\/p>\n

Vancouver BC, V6B 3X5<\/p>\n

 <\/p>\n

Attention: Distribution Manager<\/p>\n

I am writing this on behalf of Great Dane Coffee to bring an error in our order to your attention. Great Dane Coffee has been using Earth\u2019s Own product as our oat milk of choice for several months. We have always been pleased with the consistency of the product and how its flavour compliments our coffee.\u00a0<\/span><\/p>\n

I understand that we are experiencing unprecedented circumstances that may be impacting Earth\u2019s Own\u2019s ability to fulfill orders as consistently. In our most recent order, instead of receiving the barista version of your oat milk as we had ordered we received the regular consumer unsweetened oat milk. We have decided to try using the milk but this change greatly impacts the product we are serving. I have enclosed the order confirmation sheet below for your convenience.<\/p>\n

We hope that this error can be avoided in future and that the unused cartons can be exchanged with the next order. Although this is a relatively minor error, Great Dane Coffee relies on consistent milk deliveries from all of its providers during our busiest months. Thank you for taking the time to consider the concerns I have presented, I am looking forward to hearing from you.<\/p>\n

Sincerely,<\/p>\n

 <\/p>\n

Sydney Dunn<\/p>\n

Great Dane Coffee Senior Staff and Barista<\/p>\n

Enclosed: *hypothetical order receipt*<\/p>\n

\n

Memorandum<\/strong><\/p>\n

To:<\/strong> Erika Paterson<\/p>\n

From:<\/strong> Sydney Dunn<\/p>\n

Date:<\/strong> July 10th 2020<\/p>\n

Subject:<\/strong> Formal Report Progress<\/p>\n

 <\/p>\n

As outlined in section 2:3 of ENGL 301, this is my progress report for the formal report assignment.\u00a0<\/span><\/p>\n

I have identified the intended audience to be Andrew Mckee, the owner of Great Dane Coffee. This report serves investigate ways of improving the consistency and quality of Great Dane\u2019s Instagram content. Improving this content should increase traffic and engagement therefore connecting more potential customers with the business.<\/p>\n

 <\/p>\n

My research plan is as follows:<\/p>\n

-Observe Great Dane\u2019s current Instagram activity\u00a0<\/span><\/p>\n

-Create survey questions as outlined in the enclosed document\u00a0<\/span><\/p>\n

-Implement survey, conduct interviews, and complete any supplemental academic research<\/p>\n

-Experiment with changing the content and posting schedule of the Instagram, observing changes in engagement\u00a0<\/span><\/p>\n

-Analyze changes in engagement in conjunction with survey responses<\/p>\n

 <\/p>\n

My writing schedule will be as follows with room for adjustment as needed:<\/p>\n

July 19th \u2013 Introductory segments including background research and initial observations<\/p>\n

July 22nd \u2013 Analysis of initial survey responses<\/p>\n

July 29th -Observation of results of content adjustments<\/p>\n

July 31st \u2013 Analysis of remaining data<\/p>\n

 <\/p>\n

Enclosed: SydneyDunn_ReportPrep<\/a><\/p>\n

\n<\/div>\n
\n

Formal Report Proposal<\/strong><\/p>\n

To:<\/strong> Erika Paterson<\/p>\n

From:<\/strong> Sydney Dunn<\/p>\n

Date:<\/strong> June 19th<\/sup>, 2020<\/p>\n

Subject:<\/strong> Proposal for Formal Report on Increasing Social Media Engagement for Great Dane Coffee<\/p>\n

Introduction<\/strong><\/p>\n

Great Dane Coffee is a small independent coffee shop located on south end of the University of British Columbia\u2019s Vancouver campus. It was started in 2011 by a UBC alumni and prides itself as being part of the campus community.<\/p>\n

Since opening, Great Dane has continued to become increasingly popular with students, faculty, staff, and visitors of the campus. There is now a second space next door with additional seating to meet the increasing demand and provide students a space to meet and study. Additionally, like many independent businesses the shop now has an Instagram page (@greatdanecoffee) where they update followers on changing hours, occasionally advertise new pastries or products, and photos of the owner\u2019s great dane. A business\u2019 social media presence serves as a way to stay connected with their current customers as well as advertising to potential new customers. For Great Dane, social media is an opportunity to connect with Vancouver\u2019s greater coffee community.<\/p>\n

Statement of Problem<\/strong><\/p>\n

Although Great Dane\u2019s Instagram has a reasonably steady following, its content and engagement has been inconsistent. As the Instagram has been managed by various different employees it lacks consistency and connecting with followers has been missed. The content does not fully emphasize the quality of the service, baking, and most importantly coffee. Improving the consistency of their social media would allow Great Dane to connect with coffee enthusiasts in Vancouver, making them a destination for coffee.<\/p>\n

Proposed Solution<\/strong><\/p>\n

My primary suggestion for improving the social media engagement would be an overall increase in consistency. This would include creating a consistent schedule for posts both on their feed and the stories feature. Additionally, I would suggest creating a cohesive visual style that takes advantage of the shop\u2019s already aesthetically pleasing nature. The content of posts would become varied to include more educational elements that highlight the quality of the coffee.<\/p>\n

Scope<\/strong><\/p>\n

To evaluate the impact of Great Dane Coffee\u2019s social media platform I will use the following areas of study:<\/p>\n