Sep
23
Coke vs Pepsi- The Great Cola Wars
Posted by: sydneystoneman | September 23, 2010 | Leave a Comment
After all this discussion on price wars, ethics and advertising strategies, the cola wars case that I’ve always been interested came to mind. I was stuck at my computer 
watching commercial after commercial of Coke vs Pepsi ( very hilarious). Type “Coke vs Pepsi” into Youtube, if anything you’ll at least get a great laugh out of Pepsi continually bashing and copying Coke’s ads, but there’s a lot more to it than just that. Everyone has a preference to either Coke or Pepsi, why? Coke was first but Pepsi quickly followed and has offered Coca Cola competition ever since- these are the only real players in the market. Pepsi is the choice in the United States, Coca Cola has the majority elsewhere. It’s a very interesting case to check out of how these soft drink giant rivals have evolved over the years, mostly their advertising strategies.; how they have gained our attention. They will always be rivals, but they’ll always offer each other a motive to be on top. What boggles my mind is how Pepsi can continually bash Coke as an advertisement strategy, it questions my ideas of good ethics. All the while Coke targets an international audience in most of it’s advertisements. Pepsi or Coke? Which do you choose? Below I’ve included a few Youtube videos to get you started.
