market my world

i love fashion, so i’m always on lookbook.nu checking out what people all over the world are wearing.  lookbook.nu is a “internet’s largest source of fashion inspiration” where anyone can post up a photo of what they’re wearing – what’s hit and what’s in.  so how smart for the gap to set up a contest on lookbook.nu:

lookbook.nu brings in quite a lot of traffic everyday worldwide, so posting up a contest on this site definitely gives some noise for gap’s classic black items that are hitting up all the gap storefronts.  well, this is a contest, so it obviously rakes up some contestants, then you got people posting up their back in black looks:

i must admit, i do get swayed into purchasing some of the items i see on lookbook.nu.  not only is gap generating attention with their contest, people all over the world are posting up looks with the key item of the classic black pants.  even if lookbook.nu users don’t click on the obscure LB CONTEST tab on the top, they are exposed to a massive collection of black pants that’s being posted.  although the black pant may not be a trend this season, when viewers like me see black pants showing up in so many looks, i would naturally want to buy a pair.  so walking in the mall with the black pant in the back of my mind, i see storefronts with the military trend, or the leopard trend, or the minimalist trend, and then the gap’s storefront of the black pants definitely pulls me into the store.  way to generate some foot traffic!  i must say gap is pretty smart to place a contest on lookbook.nu, it’s definitely where people who love fashion turn to when they want some ideas on what to buy/wear!