market my world

i came across selena chang’s post on “Gotta Collect them All~” and the design of the coke bottles definitely caught my eye, but what made me interested in this post was the name that was on the bottle… moschino!

moschino is known to have some quite interesting designs for their perfume bottles, so i’m actually not too surprised to see moschino’s designs on the coke bottles.  here are some of moschino’s perfume bottles:

like selena said, packaging is, without a doubt, one of the most important aspects of a product because that is the first thing a consumer sees.  moschino’s perfume bottle design is probably what makes their perfumes so popular.  even if people don’t like the fragrant, consumers would buy the product just because of the bottle and add it to their collection.  i know women always have a place on their table to display all their perfume bottles!  if you haven’t seen selena’s post, the first perfume bottle is actually one of the designs for the coke bottle as well.  this also shows how versatile these designs can be and how big of a difference translating a perfume bottle design onto a soft drink bottle design can bring.  it brings a whole new art to the industry and a whole new group of consumers who would purposely buy the product because it has a brand new packaging that relates to something they already have (like the moschino perfume in this case).  this also relates to the topic of co-branding and how two brands making two totally different products can come together and collaborate on one product that both of these groups of consumers would consider purchasing.  this is definitely the best of both worlds.