market my world

it’s almost christmas!!  you know what’s at the top of my wish list?

marc by marc jacobs headphones!  aren’t they just adorable?  i absolutely love marc by marc jacobs because it’s hip, trendy, yet a little quirky like myself.  if i could, i’d let marc jacobs design everything in my life; my house, my bed sheets, my dishes… but enough with my infatuation with marc jacobs, i’m sure all brands would like consumers like me… seeing marc jacobs design something besides clothes/accessories totally makes me want to get it!  i mean there’s not many designers that design headphones!

there’s a cute guys version too!  talk about the products marc jacobs comes up with!  he’s definitely a fashion designer, but putting his designs on something else definitely expands the category of products he has and can possibly break into a new market segment as well.  like i’ve said before, people into fashion would buy things besides clothes/accessories if that product has an affiliation with a certain brand.  since this is a new product for this brand, regular consumers of headphones might consider buying this as well.  people like myself don’t care about the quality, its all about the design!  i was talking about getting this pair of headphones to a couple of guys and their reply to me was, “you know who makes good headphones?  bose.”  yes i know, but none of the bose headphones have designs like this!  i think this really illustrates how different people value different benefits as well… the guys i talked to value quality, me, i definitely value the design so that’s where i’m putting all my money!

this came straight from the marc jacobs online store.  product: usb.  even though i’m not tech savvy or anything, i know that one of the most important, if not the most important feature of a usb is the size of the memory.  the product description only talks about the colour/size of the usb and nothing else.  so i guess marc jacobs knows that people who buys his usb only cares about the design, not the actual utility of the product…