market my world

just a couple more weeks! (just a couple of exams), before christmas is here!!  check out the louis vuitton store front on fifth avenue in new york…

that’s what they always have… look at these ones.

i’m actually not too sure where store front designs fit into marketing.  in-store promotion perhaps?  clothing store designs are so much more different from the store fronts of say… grocery stores; every safeway around the country looks the same all year long, but the store fronts of clothing stores, especially these luxury brand ones, change every so often.  as a traditional brick and mortar foot store, the storefront is what consumers see first; just like designing a package for a product, the storefront is like the packaging for the store and if it’s appealing, then it attracts potential consumers into the store.  i guess christmas would be the most appropriate time to give that storefront a little kick because it’s the season of giving.  It reminds regular consumers that “hey it’s christmas, __________ would definitely like something from louis vuitton as a gift.”  i would just like to add on how over the top this showcase is that it overshadows the actual products that are being displayed behind the windows.  i would think that louis vuitton is not trying to attract customers based on the new/hot products in stores right now, but rather selling that fact that it’s christmas, and that means lots of shopping!  the products itself need no attract the consumers, the storefront is the most important in catching the consumers’ eyes.  i guess that’s why some stores spend so much on the design of the storefront and interiors as it draws consumers’ attention and allow them to view the different products while they explore the intriguing interior design.  so where exactly does storefronts and interior design fall into marketing?  can the element of design be considered a service because it’s providing a pleasant atmosphere and environment for shoppers?