A few classes ago, we watched a portion of Liz Canner’s film, Orgasm Inc, which is a a documentary that explores female pleasure, with a focus on sexual dysfunction. The video highlighted drug companies that competing to develop the first FDA-approved Viagra for women, in which female sexual dysfunction is made a creeping medicalization, defined as broadly as possible to increase the targeted market population to up their sales. The video exposes sexuality as a construct of society and contends that there is an assumed mold that we should all fit into (as demonstrated by the standardization of porn for all women), and if we don’t match up with society’s normative definition of sexuality, well then it’s our own fault and it is our responsibility to fix it. This gives rise to the wave of negative self imaging and capitalist sexploitation, which casts a hetero-normative shadow on our desires, thus opening the market for unnecessary interventions like trying to “cure” female sexual dysfunction with drugs or surgical procedures while it is still unclear whether it is truly even a medical condition that requires concern. This video has made me realize how blurred the lines are between societal ideals and the self. It has opened up my eyes and served as a reminder for me to think rationally about what it is that I want and to consider why I want it before buying into ideas shoved at me, as my sexuality should be defined by me and not by society.
Orgasm Inc.
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