In this digital age, wars are not only fought with bullets and guns and bombs and missiles but with words. Words can make or break the reputation of a company in a single comment of a disappointed customer or a tweet from an overly zealous fan. Twitter feuds, in particular, have become a popular issue because they show a ‘fun’ and different side of the company. The tweets stray away from the usual promotion messages and playfully make fun of other brands. It is very entertaining to see the hashtags and the creative tweets these companies come up with. I have gotten a list of the top 5 Twitter feuds from Mashable.com.

http://mashable.com/2013/10/12/twitter-brand-feuds/

I especially love the Kit-Kat vs. Oreo one. Could not have thought of a better way for Oreo to retaliate than eating the Kit-Kat of the tic tac toe.

I believe that consumers love this kind of friendly banter because it gives a human personality to the brand. Instead of being seen as too corporate, these tweets soften the image and use good old humor to connect with its fans.

Which companies would you like to see battle it out on Twitter? Feel free to comment!

Additional Sources:

http://www.ragan.com/Main/Articles/4_lessons_from_brand_feuds_on_Twitter_46486.aspx