People like to be heard. We each have our own opinions, tastes, and preferences for what we buy. So, we desire the companies, who bring us the products, to take notice of these. Now, picture a time when a brand took over your life. Some brands force us to patronize them. They don’t cater to what we want, but dictate what we should want. There’s a grave difference in that.

Enter, the Cake Group.

The Cake Group markets itself as “an ideas company that helps brands become part of peoples’ lives.” Basically, they are a company that brands such as IKEA, Coca-Cola, and Havaianas hire to promote their products to customers. Their clients can be companies, organizations, and even celebrities. However, the Cake Group brings marketing to the next level. From a big 100-person IKEA sleepover to product launches with the universe recreated in hot air balloons, The Cake Group incorporates ideas. They bring the ideas people relate to, what entertains them, what astonishes them and what influences them, to real life. Their promotions are interactive and unique, which give the people what they value out of the product. They work to “incorporate brands into the social media consumers trust, into the social networks they choose to be part of and into the real world experiences they enjoy when they log off.”

I stumbled upon The Cake Group as I was searching the web for inspiration for my first blog post. Honestly, I was thinking of eating cake at the moment; and though the link of The Cake Group that popped up in my screen was not edible in any way, I was satisfied. Looking through the work of the company, I was blown away by their various projects for well-known companies that I myself love. Actually, The Cake Group promoted themselves perfectly. I was sold.