Lulu is seaweed-less
Sep 14th, 2011 by Sarah Zhou
Born and raised in Vancouver, Lululemon clothing line has always been applauded for its enviornmental-friendliness, ethics and of course, its skin tight yoga pants that makes every butt look great.
In 2007, with the launch of VitaSea shirts, questions were also raised whether just how much is Lululemon living up to what they claim themselves to be. VitaSea is a line of Lululemon that make shirts with seaweed. According to the product tag, it “releases marine amino acids, minerals and vitamins into the skin upon contact with moisture.”
However, The New York Times conducted a lab on these shirts and to our surprise, no evidence of seaweed was found.
We make purchases at Lululemon because we trust the brand and can rely on its promises, however this ‘seaweed scandal’ puts a frown on our faces, questioning Lululemon’s ethics. Customers pay more to what was believed ‘organic clothing’ but really to find out it is merely just another overpriced fabric. The false marketing leave us feeling cheated and clueless about what is actually true behind the friendly mask. Although people will still shop at this store but not without a mind of caution.
