With the launch of Google Plus, Google Inc. was up for a battle to dethrone the king of the social media industry-Facebook. However, so far not so good.
As discussed in class, being second place in the industry, companies must take on a different approach that position themselves apart from its competitors.
Aside from calling ‘friends’ as ‘circles’ Google Plus offers nothing more but a replica of facebook. Especially now with facebook’s new features taking in place, Google plus is just a ‘lame’ version of facebook.
It’s hard to believe that even for a corporation like Google, the marketing board cannot grasp the basic theory of brand positioning. Unless Google Plus come up with something catchy that grabs our attention, it is due to be beheaded.
of
