Groupon
Nov 10th, 2011 by Sarah Zhou
Groupon is a website that sells coupons, it partners up with local businesses and offers deals ranging from 50 %- 90 % off over 500 markets. In my opinion, Groupon qualifies as an entrepreneurial company with its innovative business idea and different ways of operating. Groupon operates on a model where it will only offer its ‘deal-of-the-day’ if enough customers have purchased the particular coupon. This method attracts small businesses, because it not only ensures companies to advertise at a lower risk but also serves promotional purposes of the services being offered. Groupon has initiated the online discount website trend and has grown rapidly by making a profit by taking a percentage from the price consumer pays for deal.Groupon possess distictive characteristics that are noted to be an entrepreneurial company.
