Best Employer
Nov 21st, 2011 by Sarah Zhou
If I were to asked the question about whom I’d like to work for , some of my first responses would be ‘ Google, Zappo and Facebook.’ What made these companies attractive employers is my impression of them as having a work place atmosphere that not only enjoyable but also very exciting.
Google has been crowned second time consecutively as being the ‘Most Desirable Employer’ by Universum ranking. This isn’t surprising as Google is one of the most well known and profitable company in the world. However what made Google stood out and took the number one spot was the distinct culture of the organization. Not only Google provides employees with a legendary first class cafeteria, clubs, movie nights and free salon are just a few privileges enjoyed by its employees.
As discussed in class, although on the short term perspective, implementing such strategy can be very costly. However, in the long run, treating workers well is very beneficial for the company itself. Google not only gain a great reputation which can be used as a marketing tactic, but also having happy employees ensures a high employee loyalty resulting in a low turnover rate that ultimately saves millions of money.
Well played Google!