There is only one thing in my mind when October comes up: Halloween is just around the corner! Kids trick-or-treating in the streets with their cute costumes, adults dressing up to parties, and Fright Nights at the PNE. All the excitements are packed into one thrilling night!

It is apparently an exciting time for companies as well. Halloween is always a terrifyingly profitable celebration. It is hardly surprising that consumer spending sales on Halloween is second only to Christmas. I mean, who does not love scaring themselves silly and eating candies while pretending to be someone else?

Since the second half of the eighteenth century, America has been celebrating Halloween nationally. Besides the ever-increasing sales of Halloween costumes, companies are exploiting the popular holiday by incorporating the ideas into their advertisement. Nowadays, companies are elbowing each other in trying to come up with the best advertisement to attract more customers. Some of them are really creative; they are spooky yet engaging. Snickers‘s advertisements are definitely amongst my favourites.

“It’s what you would want.”

“It’s what you would want.”

“It’s what you would want.”

This advertisement is a good example of how to utilize a good combination of fear, disgust, and comedy in marketing. It is no wonder that they won a Gold Lion at Cannes in 2007 for this campaign.

Here is another creepy-licious advertisement from Snickers:

“Grocery Store Lady”

Ending Spoiler

Watch it: Snickers Halloween: “Grocery Store Lady”

Although Snickers since then has released a few more less-outdated advertisements, this particular one from 2010 is my favourite. As a closet horror fanatic, I find this advertisement genius, especially with a twist at the ending.

Snickers really grasps the concept of attracting consumer’s attention, as it created an online buzz. Another plus point, the costume donned by the creepy “Grocery Store Lady” was later auctioned at celebrity clothing auction site Clothes Off Our Back for hundreds of dollars!