Freemium games: not so free!
In one of my Comm 101 guest lectures on Operations, Mr. Mahesh Nagrajan spoke about his experience of working with a freemium game company Candy Crush Saga and I was intrigued by the idea of such firms. I always wondered how an easy concept of charging a minimal amount to progress in virtual game could be so profitable. I was further fascinated by the operations and the core idea to generate revenues using this business model by watching a SouthPark video on Youtube. The video explains the role of micro financing (spending in…read more