Is social Entrepreneurship really possible? Referring to Adrian Fung’s blog, he stated that social entrepreneurship is just another business strategy to increase sales, but there obviously lies a good intension behind it. So what if the business is using it as a strategy, if their strategy is to increase their sales while giving back to their community; isn’t that what everyone should be doing?
Manulife Financial Corporation encourages and supports employees’ volunteer efforts with organizations in need. They provide employees with paid tine off to do such volunteering. You’re pretty much getting paid to volunteer! The company’s commitment is to give back to the community as much as they can, now are they using that as a straegy to increase their buisness? They could be, to branch out their name and become a well known corporation because of their good deed; or they could actually have the intention of just giving back.
Although employees are getting paid to do such volunteer work; in 2010, the company’s Canadian employees donated more than 20,000 volunteer hours on their own time. Although we can’t be sure of the reasoning behind the company’s goal, influencing its employees to give back to their communities on their own time is enough.