If you take a look around you, you will see promotional items just about everywhere, what are the intentions of these free items? Promotional items are given out for free, as a marketing strategy, to increase the company’s popularity. Many companies use these items to give away as gifts to their loyal customers; having their name printed on a pen is a great reminder of their company.
The blog titled “Using Promotional Products in Building Company Reputation” gives a good understanding on how these products can be used as great marketing tools. I agree with the fact that if you give your customers a valued promotional item, people aren’t going to throw away a nice water bottle or an umbrella; and the best part is that every time they use this item, your business is gaining more and more exposure.
The industry for promotional products itself makes over $18.1 billion annually. Even non-profit organizations use promotional products to raise awareness for cancer and other research programs.
Take for example the livestrong wristbands; Lance Armstrong worked with Nike to produce the livestrong wristbands, and although they weren’t free, he made over a million dollars just by selling them for $1. Who doesn’t know about the livestrong bands now?