Finding unethical and unsustainable business’ practices may be hard sometimes because some companies are located in remote areas that are not very accessible. Today, different technologies facilitate this, and one specific tool to do it are the DRONES.

This video shows a footage of a pig’s farm, where their waste is being flashed into an open air pit, which is not only environmentally damaging, but also, that pit needs to be emptied every time it’s filled up. To achieve this, what the fabric does is that it sprays the liquid waste! This means that all this waste is drifted down with the wind that reaches the neighbours around it. The whole process is not only damaging for neighbours, but also for employees and pigs being captivated there, which will eventually provide food products that people will eat. This has caused asthma and diseases in children and has also affected people’s blood pressure. Not only waste is causing damage, but also pigs are being abused by having them clustered in very small spaces.

According to the video, Smithfield Foods is the largest pork producer in the entire world. If we have allowed such a huge company to cause all this damage, how can we ask smaller companies to incur in socially responsible practices and sustainable processes when they might not even have the capital to develop technologies that allow it? Thanks to this video, we can now demand for this industry leader to make a change that hopefully, smaller factories will copy, for their business’ sake and also for people. If it had not been for this drone video footage, concern might not have been raised to make society, other companies, or even the government, aware about this. It’s great that somebody took the decision to do research on this issue in order to provide real evidence and make us conscious that this kind of practices exist.

I guess my point here is that, thanks to technology, it’s becoming harder for companies to hide this kind of unsustainable practices and we should make use of these tools to show them we are now aware of it and we are willing to demand a change. Not even the biggest company will be able to ignore a massive claim from society and this massiveness can now be easily achieved through technology and social media.