Peter Nowak brought up an interesting point on his business blog that Apple may have a dilemma once it’s iPad Mini comes out. He pointed out that the new iPad Mini is around $200 dollars cheaper than the full size iPad and once it comes out many consumers will buy the cheaper Mini as opposed to the more expensive full sized iPad. The iPad Mini is much lighter and smaller than the full-sized iPad and corresponds to the consumer’s needs to have their electronic devices as small and convenient as possible. As Peter Nowak suggested, Apple may not have taken into account the possible effects on profits of creating a cheaper version of the iPad. He stresses that a cheaper iPad mini means less profit for Apple as there will be less total revenue. He also suggests that competition in the smaller tablet market is much fiercer and that Apple will be faced with more competition. Due to the increase in competition Apple may have to lower it’s price for the iPad Mini as well.