L’Oreal has constantly been condemned by animal welfare protection groups for their use of animal testing for some of their products. The company has been the focus of damaging publicity and has also lost many customers as they question the morality of the company as a whole. L’Oreal recently made the decision to donate $1.2 million dollars to an EPA program to help put an end to animal testing. This move by L’Oreal was a good way to get positive publicity for the company and gain the support of the public. L’Oreal is taking a step in the right direction to market themselves as an ethically correct business. These days, consumers care a lot about the ethics and image of a business and will bring their business elsewhere if they feel that the ethics of a business are substandard and represent a bad image. It is the unfortunate truth that companies are mainly interested in making ethically correct decisions with their own interests in mind, such as pleasing consumers and maximizing profits.
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