{"id":15,"date":"2012-09-30T18:33:03","date_gmt":"2012-10-01T01:33:03","guid":{"rendered":"https:\/\/blogs.ubc.ca\/talyacohen\/?p=15"},"modified":"2012-09-30T18:33:03","modified_gmt":"2012-10-01T01:33:03","slug":"15","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/talyacohen\/2012\/09\/30\/15\/","title":{"rendered":""},"content":{"rendered":"

Samsung and Apple\u00a0\u00a0<\/strong><\/p>\n

Samsung\u2019s new Galaxy S3 commercial has gotten a lot of attention accompanying the Apple and Samsung Trial. After watching it, I thought about the possible implications of the commercial. It is apparent that the commercial downgrades Apple and their new Iphone 5 even without directly addressing the company and that there is also some truth in Samsung\u2019s depiction of Apple. This commercial can be seen as quite clever on Samsung\u2019s part as it gives a strong brand promise while comparing itself to one of its main leading competitors, Apple. This commercial got me questioning whether it will have any affect the sale of the Iphone 5. A small population may move away from Apple, however it is most likely people will stay with Apple and purchase the Iphone 5 due to strong brand loyalty and because of Apple\u2019s known brand name. Samsung\u2019s commercial may also attract more attention from the media on the ongoing Samsung and Apple trial. Apple filed a lawsuit against Samsung as Samsung had allegedly infringed upon six out of seven patents for Apple\u2019s mobile devices. Soon after, a countersuit by Samsung ensued. Apple is known to buy a large amount of its components from Samsung, however even when the courts forced the two bosses to meet to reach agreements, they were unable to agree on any cross-licensing deals. \u201cRather that competing in the marketplace, Apple is seeking a competitive edge in the courtroom,\u201d stated Samsung\u2019s attorney Charles Verhoeven. I agree that these two companies should be more focused on competing in the marketplace rather than in the courtroom.<\/p>\n

Link for commercial:<\/strong> https:\/\/www.youtube.com\/watch?v=bJafiCKliA8<\/a><\/p>\n

\"Apple<\/p>\n

Works Cited<\/p>\n

Kelion, Leo. \u201cSamsung and Apple\u2019s Patent Clash Leads to Trial by Jury.\u201d BBC News Technology. <\/em>BBC, 30 Jul. 2012. Web. 24 Sept. 2012.<\/p>\n

McCarthy, Dawn. \u201cApple Asks for More Damages in Samsung Case.\u201d\u00a0Bloomberg Businessweek.\u00a0<\/em>Bloomberg, 23 Sept. 2012. Web. 24 Sept. 2012.<\/p>\n

\u201cQ&A: Apple and Samsung Trial.\u201d\u00a0BBC News Business.\u00a0<\/em>BBC, 24 Aug. 2012. Web. 24 Sept. 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung and Apple\u00a0\u00a0 Samsung\u2019s new Galaxy S3 commercial has gotten a lot of attention accompanying the Apple and Samsung Trial. After watching it, I thought about the possible implications of the commercial. It is apparent that the commercial downgrades Apple … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":15166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/users\/15166"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/posts\/15\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/talyacohen\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}