Bellack points out the importance of a supply chain to a company, however she neglects to mention why it is important?
It is important to note that the reason the supply chain is so important is because the supply chain is the heart and soul of the company- without it there is no company!
If the marketing and sales teams do an excellent job on promoting a new product, and the production and supply chains cannot meet the high demand, then all the hard work is for nothing!
THE SYNCHRONIZATION between the different departments of a company (marketing, accounting, and stores) and the supply chain are crucial, just like our heart cannot function without our brain.
Not synchronizing properly, will probably be the No.1 factor for failing supply chains.
Citation: Bellack, Liesl. “Science of a Supply Chain” Liesl Bellack’s Blog. Oct. 31st, 2011 <https://blogs.ubc.ca/lieslmb/2011/10/31/science-of-a-supply-chain/>