In COMM101, we have discussed the benefits of raising large amounts of capital through IPO’s (Initial Public Offering). The main reason behind companies going public is the ability to expand their market reach by using their newly acquired capital. I figured this would be the same for every type of business no matter the size. I believed that the more capital you raise, the better off you will be. It wasn’t until I read “Why Raising Too Much Money Can Harm Your Startup” written by Mark Suster, that I realized this wasn’t always the case. I found Mark’s blog post very intriguing as it gave me new insight to a problem that I never thought existed in the realm of entrepreneurship. It turns out, as Mark explains, that raising as much money as you can all at once may not be beneficial in the long-run for several reasons:
No matter how much you raise, it will be spent within 12-18 months: It is human nature; when you have money, you spend it. Suster explains that if you have more money, you will hire more people and spend more liberally on areas such as marketing and legal work (patents, trademarks) before you have enough market feedback to justify the spending.
Valuation is determined by how much you raise: As a general guideline, investors want to own somewhere between 20-25% in order to invest in a startup. The temptation for most entrepreneurs is to set their valuation as high as possible. What sounds better? A $20 million pre-money valuation or a $8 million pre-money valuation? Although it may seem like the answer is a $20 million pre-money valuation, this isn’t always the case. For startups, it is significantly easier to raise $2-3 million dollars than $5 million.
Over-raising can be corrosive: Once all of the initial capital raised has been depleted, startups will need to look for another round of investment. Although it may have felt great it to raise $5 million on a $20 million valuation, raising the next investment of $8-10 million at a $40-50 million valuation will be substantially more difficult. When investing in startups, investors need to imagine at least a 10 times return on their investment. It is much easier for investors to imagine a $100-200 million outcome than a $400-500 million outcome.
Limited capital forces creativity: When given limited resources, humans must make the hard choices. It forces tough decisions to be made on who will be hired, how hard to negotiate for office space, and how to keep salaries reasonable in a world of inflation. If a seemingly unlimited amount of capital is infused into a startup, tough decisions may not be taken as seriously.
Sources:
Mark Suster, “Why Raising Too Much Money Can Harm Your Startup“, Both Sides of the Table, June.30th/2016
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