IT and social media have changed the way we work and the way companies advertise and do business in general. It is particularly helpful to know how to make an efficient use of those tools when you want to launch a start-up. There are lots of blogs that give tips to new entrepreneurs so as to help them in the process of creating a new product or business. That is why Jun Loayza created his blog. He uses a really intimate format, talking about his life and family in the ‘About’ section.

He talks about his own experience as an entrepreneur and a consultant in social media technology for many companies. He gives tips about how to analyze the market and figure out if you have to enter it or not, about the ways to use social media and old techniques to sell a product. He also gives advice to have successful interviews. He is making jokes, using straight forward concepts and providing personal examples to make his point clear, which I really liked reading. The blog is really easy to read and provides some simple but useful advice to those who might need it.

Social media are a good alternative to handbooks and other forms of commuication for people who need advice on business issues.

Source: Jun Loayza’s blog (external blog)