Monthly Archives: October 2014

Starbucks strives to differentiate with Delivery

“We are playing offense,” said Starbucks CEO Howard Schultz when explaining how his company is adapting to changes in consumer behavior. After reporting quarterly sales that were disappointing, Starbucks revealed new operations strategies that will distinguish them from competitors and … Continue reading

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Samsung’s Failed Comparative Advertising

One of the most anticipated releases of 2014, the iPhone 6 and 6 Plus seemed to be a hit among consumers. First week sales set record numbers, thousands of people lined up for the new phones, and the new iPhones … Continue reading

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Germany gives Canadian students hope

After Lower Saxony recently overturned post-secondary tuition fees, all of Germany now provides free post-secondary education. Germany now joins a number of countries, including France, Denmark, and Norway, which provide free tuition. Many Canadians, including the Canadian Federation of Students, … Continue reading

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The Swoosh Sells Itself

  As Nike continues to increase the prices of its signature shoes, one might ask, “Is there a limit to how much people will pay?”   The answer is no.   As shipping, materials, and labour costs continue to increase, … Continue reading

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