Author Archives: TannerFriesen

“Social entrepreneurs pave avenues of opportunity”

The United Nations is an international organization that is committed to maintaining international peace, while also promoting social progress and better living standards. The UN is essential in creating world change, but the scale of global issues is far too … Continue reading

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RE: Adidas is too “European”

I found Eric’s blog post on Adidas to be an interesting read. I agree with Eric when he says that Adidas is losing in the US market because they are seen as “being too ‘European,’” however I think that this … Continue reading

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Ethics and the Environment

Although the provincial government of British Columbia initially approved Taseko’s $1.1 billion mine project, the federal government twice rejected the proposal. Government and society’s attitudes have recently changed – ethical environmental decisions take precedent over economic prosperity. Through Taseko’s key … Continue reading

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RE: Nike gets Rejected

After reading Tristan’s blog post on Nike’s sales performance in China, I was shocked with what I learnt. I would’ve thought that China was one of Nike’s top markets, yet its sales consistently decrease each quarter. China is filled with … Continue reading

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Appalling Advertising Inevitable

“Coming and happening” – NHL chief operating officer John Collins’ words regarding jersey sponsorship. In professional sports, advertising is a primary revenue stream. Advertising can be seen painted on football fields, ice rinks, and basketball courts. Many professional European hockey … Continue reading

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Amazon announces same day delivery

Recently, Amazon announced that it would begin to offer same day delivery in Vancouver and Toronto. This service is available on online orders made before noon. Introducing same day delivery in parts of Canada will help Amazon to compete with … Continue reading

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Starbucks strives to differentiate with Delivery

“We are playing offense,” said Starbucks CEO Howard Schultz when explaining how his company is adapting to changes in consumer behavior. After reporting quarterly sales that were disappointing, Starbucks revealed new operations strategies that will distinguish them from competitors and … Continue reading

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Samsung’s Failed Comparative Advertising

One of the most anticipated releases of 2014, the iPhone 6 and 6 Plus seemed to be a hit among consumers. First week sales set record numbers, thousands of people lined up for the new phones, and the new iPhones … Continue reading

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Germany gives Canadian students hope

After Lower Saxony recently overturned post-secondary tuition fees, all of Germany now provides free post-secondary education. Germany now joins a number of countries, including France, Denmark, and Norway, which provide free tuition. Many Canadians, including the Canadian Federation of Students, … Continue reading

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The Swoosh Sells Itself

  As Nike continues to increase the prices of its signature shoes, one might ask, “Is there a limit to how much people will pay?”   The answer is no.   As shipping, materials, and labour costs continue to increase, … Continue reading

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