Research In Motion’s Attempt at a Comeback

Research in Motion’s stock movement over the past year. The stock bottomed out at $6.18 on September 24 and closed at $8.06 on October 5.
Source: Google Finance

After going from being king of the smartphone market to reporting losses quarter after quarter, Research in Motion (RIM) seems to be preparing for a difficult comeback. The company recently reported a loss that wasn’t as bad as expected by analysts. People are interested to see what this flailing company can do with the launch of a new operating system for their BlackBerry smartphones, called BlackBerry 10. It’s also expected to release a new wave of devices along with the operating system. However, with the recent release of sleek new smartphones from competing companies, such as the iPhone 5 and the Samsung Galaxy S III, RIM will have to come out with a spectacular device to stay alive in this increasingly competitive business.

Although a comeback from the company is rather unlikely, it’d be interesting to see if it can release a BlackBerry that can take away significant market share from Apple or Samsung (past performance would say probably not). It all depends on the release of their release of BlackBerry 10 and the devices that come with it. This may be their final chance to fight for survival or they risk going out of business.

Link to article:

http://money.cnn.com/2012/09/27/technology/rim-earnings/index.html

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