Quebec snack-maker Krispy Kernels says it’s sticking with plans to re-introduce its old logo. The loge’s feature is a cartoon drawing of an aboriginal boy in a feathered hat. The company recently announced it’s temporarily reviving its old “Little Indian” logo on its Yum Yum brand potato chips for a holiday marketing campaign despite many who say the logo is in bad taste. The logo is well known to older Quebecers, as it was featured prominently on the packaging from the time the company was founded in 1959. However the logo was dropped in 1990, when tensions between native groups and landowners grew heated. The logo is back for the holidays on limited edition packaging. As part of the campaign, many stores are also featuring a life-size cardboard store display of the Little Indian mascot wearing a loincloth, with customers encouraged to pose with the cutout and send in photos to win prizes.

The marketing plan has drawn plenty of criticism in Quebec, where many are wondering why a caricature based on a misguided stereotype is being revived. The logo hurts aboriginal Canadians. It wouldn’t be surprised if the company faces a boycott. It is very offensive because anyone wouldn’t be doing this for any other cultural group in Canada or any other country, and Krispy Kernels is doing it to make a profit. It is an unacceptable marketing strategy.

http://www.globalpost.com/dispatch/news/the-canadian-press/131116/quebec-snack-maker-criticized-bringing-back-native-logo